Kim Kardashian is basically two celebrities in one: herself as a human and her hair. Today we are reporting on the latter because Kardashian (the person) has traded in her infamously high-maintenance platinum blonde hair for a much more winter-friendly shade: cozy blonde.
Kardashian debuted the noticeably darker shade at Miami’s Art Basel, then went Instagram-official with the hue, proving it wasn’t just a one-night look. The entrepreneur even rocked the new colour at Saint’s birthday celebration!
“Happy 7th Birthday to my baby boy. I love you so so so much! I love seeing you grow into the kindest soul ever. Mommy loves you forever and ever!” the SKKN founder wrote, sharing several sweet snapshots from his Rams-themed birthday party.
Kim’s hair was, obviously, not the focus of her carousel, but any well-trained eye could tell: That’s not platinum. That’s cozy blonde! And honestly, good for her. Maintaining that hair colour sounded exhausting — and time consuming. “I’ve just been lazy. It’s so much work,” Kardashian said on a recent appearance on Live With Kelly and Ryan, during which she admitted it takes a whopping eight hours to touch up her platinum roots.
Of course, Kim Kardashian opted to go cozy blonde: this way she gets to keep the look of being blonde, minus the time-intensive upkeep. “Cozy blonde is a toned-down version of your summer blonde and a great transition into autumn [and winter],” says Jennifer Korab, hairstylist and owner of Renaissance Salon & Spa, who coined the name. This blonde generally consists of warmer tones and golden blonde, Korab continues, pointing to Jennifer Lopez’s hair as a classic example.
“Cozy blonde is a term used to describe a super low-maintenance approach to being a blonde,” Michelle Cleveland, celebrity hair extension artist and Wella master colour expert, adds. “Anyone who feels a little washed out from the overall brightness [of their blonde] usually transitions very well into wearing this look,” Cleveland continues, and it also applies to those who are tired of upkeep that is too time-consuming, expensive, or damaging. “In this case, your stylist can create a cosy blonde that gives you the best of both worlds.”
Want to try the shade for yourself? Here’s what to ask for at the salon. “Cozy blonde has a lot of dimension to the hair. You can achieve the look by adding lowlights and asking for a golden or honey blonde, but you want to keep the face frame bright while adding fine lowlights throughout,” says Korab. Cleveland agrees, and she also notes that you should reiterate you’re still interested in seeing yourself as a blonde but would love to make it a bit more low-maintenance while seeking a softer grow-out.
Just remember: Low-maintenance does not mean no maintenance.
A version of this article originally appeared on GLAMOUR's US site.
ncG1vNJzZmivp6x7qLjApqauqp2WtKLGyKecZ5ufY8Kse8Crq6KbnJp8rLXMZqKaqpSWwKm1wKdknKejrnqjuM6nm54%3D