The Dyson Supersonic™ hair dryer was released back in July 2016, and in less than a year, the company – originally and perhaps best known for its game-changing vacuum cleaners – enjoyed a whopping 45% boom in sales (to £2.5bn) and a 41% jump in profits. To £631m, just for some context.
It's just as well: the company invested a whopping £50 million into the creation and development of the Supersonic hair dryer, and developed over 600 prototypes before landing on the final model. You bet they wanted to see some pay off.
James Dyson, founder of Dyson, commented: "Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems".
Since then, the Supersonic – alongside the trusty Dyson Airwrap Styler – has become one of the most-loved hair tools on the market. It's lightweight, near-silent and doesn't cause the heat damage induced by the more traditional models we were used to. But with the latest model just short of £360, it costs more than some of the brand's hoovers. It's also rarely discounted, so when we heard news that you can get £75 off in the Boots last-minute Christmas gifts sale event today, we screamed.
Here's everything you need to know about the Dyson Supersonic. Read: why you need to pick it up while it's reduced to £254.99.
Dyson Supersonic Hair DryerDyson Supersonic hair dryer Iron/FuchsiaOn Friday 16 December only, shoppers can get £75 off the Dyson Supersonic and Dyson Corrale in all colours – discount automatically applied at checkout – as well as free next day delivery with the code FREENEXTDAY.
Product specifications:
- Wattage: 1600W
- Weight: 659 g.
- Attachments: styling concentrator, smoothing nozzle, diffuser, and a gentle air attachment
- Cord length: 2.8 metres
- Speed settings: 3 (high, medium and low)
- Heat settings: 4 (100°C, 80°C, 60°C and 28°C)
- Ionic technology: yes
- Cold shot: yes
What's included with in the Dyson Supersonic hair dryer box:
- Dyson Supersonic™ hair dryer
- Flyaway attachment
- Styling concentrator
- Diffuser
- Gentle air attachment
- Wide-tooth comb
- Presentation case
An honest Dyson Supersonic Review
As someone who hates styling my hair, I was reluctant to try a hairdryer on principle. However, my intrigue took over and I couldn't wait to have a play with the Supersonic following so many rave reviews. Plus, it looked like no beauty tool I've ever seen before and I was curious to know how it worked.
Picking it up, it felt distinctly lighter than any other hair dryer I've held, as well as more streamlined, which is particularly impressive considering it contains a digital motor that is six times more powerful than a traditional hair dryer.
It has three air flow settings: hight, for fast drying and styling, medium for regular drying and low for diffusing, as well as four heat settings. 100°C for fast drying and styling, 80°C for regular drying, 60°C for cooler drying and diffusing and 28°C - the constant cold setting.
On all of the heat settings, the Supersonic's Intelligent Heat Control System measures the air temperature over 40 times per minute, correcting itself constantly in order to protect your hair from unnecessary damage.
It comes with five styling attachments which are magnetic (and therefore super easy to switch between when you're styling your hair). The star of the show? The new flyaway attachment which was inspired by professional stylists. It harnesses the Coanda effect to lift longer hairs and hide flyaways, giving you a smooth and salon-quality finish. Another attachment worth noting? The styling concentrator, which creates a high-velocity blade of air that’s perfect for styling curly hair. And because the air is focused, you can style one section at a time – without disturbing the rest.
Another huge plus is how quiet the device is. Usually hair dryers drown out all possibility of having any kind of conversation but the Supersonic was designed by a team of Dyson aero-acoustic engineers who pushed one tone within the motor to a sound frequency beyond the audible range for humans. Clever.
As for my hair? I used the diffuser attachment to scrunch my naturally wavy hair on medium heat and within five minutes, my hair was dry, slightly curly and endlessly shiny. In other words, I would say the Supersonic is most definitely worth the price tag.
Dyson Supersonic Hair DryerDyson Supersonic hair dryer Iron/FuchsiaAfter more hair tools content? Shop Black Friday hair straightener deals, Black Friday hair dryer deals and the best curling wands for party season.
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