Redeem now - Brazilian swimmer Bruno Fratus drew attention online after reenacting an iconic 2020 meme.
- He gleefully celebrated his bronze medal win at the Tokyo 2020 Olympics.
- As in the meme, Fratus bit on his medal, kissed his wife, and pumped his fists in celebration behind the less-animated silver and gold medalists.
As US swimmer Caeleb Dressel finished the men's 50-meter freestyle and claimed his fourth gold medal of the Tokyo 2020 Olympics, another athlete thrashed in the water beside him, joy plastered on his face as he pumped his fists in the air.
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.Bruno Fratus was ecstatic. It didn't matter to him that he came in third — the Brazilian was just happy to have finally won his first-ever Olympic medal. Though well-decorated in other swimming competitions, he missed out on an Olympic accolade in both the Rio and London games.
At age 32, Fratus is the oldest Olympic swimmer to win their first medal, according to SwimSwam magazine.
His jubilant celebration on Monday has caught attention for its near-exact reenactment of an iconic meme.
Known as "Third Place" or "Bronze Medal," the meme features a man biting a medal, flipping off spectators, kissing the woman who gave him the award, and spraying champagne around furiously, only for the final frame to reveal that he came in third place. It has been widely used to poke fun of situations where people celebrate their seemingly mediocre achievements.
A side-by-side comparison on Twitter captured Fratus doing several of these things. Photos show the swimmer biting fervently on his bronze medal and smooching his wife (who is also his coach) in an identical pose.
More notably, he is visibly more excited than gold medal-winning and silver medalist France's Florent Manaudou.
—my uncle’s meme stash (@myunclesmemes) August 1, 2021"Seeing how hard it is being an athlete in Brazil, you understand even more his happiness. We're so proud of him and everyone who made it to Tokyo," wrote one Twitter user reacting to the meme comparison.
"Meme status: Legendary," said another.
Fratus told Insider in an email that he had seen the meme before, but wasn't thinking of it when he celebrated his medal.
"The resemblance is pure coincidence and I honestly love it," he wrote.
"It feels amazing to fulfill a childhood dream. Being on the Olympic podium is what every young athlete visualizes and I'm glad I could have my Olympic breakthrough in Tokyo," added Fratus.
According to contributor site KnowYourMeme, the meme originated from a comic created in 2020 by a Russian sketch artist, who titled it "Never Give Up!". The comic circulated on Reddit and Imgur before edited versions started emerging as a template for memes involving anything from Christopher Columbus to Star Wars.
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